O B C CHICKEN
Chicken in Durban

We’re one of South Africa’s fastest growing retail brands, with a mission to support the low to mid market sector by providing quality, affordability and convenience. You see, in 25 years OBC Chicken has grown to a network of over 50 stores and a solid foundation is now ready for rapid nationwide expansion. At the heart of the OBC success story is a set of strong family values, coupled with a powerful business model and a well-established brand. We offer smaller store owners the benefits of belonging to a large retail group, with all the advantages that brings. In our time, we’ve grown into a self-contained and efficient franchise operation. Providing a core range to the franchise network through 2 distribution centres and a dedicated delivery system. Ensuring all our shelves are always stocked with the products our customers crave. It's a model that has fed our success for decades and helped us grow to more than 50 stores nationwide. Not only do we nurture our quality and our products. OBC has put supply and distribution at the core of our business model. This distribution support structure ensures that stores can limit stock levels to a 5 day supply, secure in the knowledge that our much loved products are always within reach of a hungry population. Apart from a few items such as Dairy and processed meats, which are obtained from outside suppliers, most of our core products can be ordered through head office. This centre maintains the freshness and quality of products such as chicken, meat, fish and cheese, ready to deliver to stores on demand. The OBC operations team has overseen the successful establishment of over 50 stores. Decades on the front line of the retail game have taught us the best practices in countless retail touch-points. Once operational, OBC provides excellent day-to-day support for all our stores. Our operations team will assist franchisees with ongoing advice and expertise in terms of store management and merchandising. And of course, our distribution system is optimised to keep shelves stocked with the products that keep customers coming back for more. If any of our stores fails to meet our standards, the operations team will assist them to get back on track. Finally, as an established retail group, we offer franchisees the advantage of a large well-resourced support structure. By paying particular attention to quality and consistency, OBC has built a strong reputation of our own brands. This department has the expertise and experience to help store owners to develop their own promotional material, branding and advertising campaigns. Assisting franchisees to build their brands and drive sales. OBC’s brand values of consistency, competitiveness and convenience are well-entrenched in the minds of consumers.