Impress Investments
Card in Durban
impressweb.co.za
Remember you found this company at Infoisinfo
031 263 275?
Address
. Durban. Kwazulu Natal. 4000What you should know about Impress Investments
Our Goal: To deliver the best service possible to our clients. Impress Investments is a printing press with a differance.
New data suggest that the reading public is ditching e-books and returning to the old fashioned printed word. Lost My Name is a gorgeous, personalized book for children that tells the story of a child who goes on an adventure to find their name. When you first set out to create the book, what was the goal? We didn’t invent print on demand and personalized books, but we set out to see what we could create. We saw this as a huge opportunity, a blank canvas, and we thought how we could make it better. It took over a year, and the hardship was to find a printing partner to produce our books at a reasonable price, so we could sell them and finance the project. The second challenge was how to make the product famous. What differentiated us was our unique product, with a different narrative for each book, and the rustic, very tactile paper that we use. We were also able to do quite a lot through word of mouth, and PR before Christmas. We were looking for a company that did both litho and digital print. Our book was made to landscape ratio so we needed someone to be able to print our books in landscape on a large format press, like the HP Indigo This was about two and a half years ago, and the 10000 was only beginning to be available, so we were looking for litho printing for the covers and digital for the inner pages. But we were also looking for a partner that would believe in us, that would not look for quantities at the outset but would say yes to the opportunity with the hope that it would bear fruit. Finally, we partnered with Charlesworth Press; and they have supported our business from the beginning. Since then, we have expanded the partnership to additional PSPs worldwide, including those who now have the Indigo It’s only with HP Indigo that we can get the tactile feel, the non-oily feel of the page on both sides, which gives an artisan rustic feel to our book. This distributed printing model is a really smart move as it enables the company to offer its book at the same price worldwide, with no extra shipping costs. It’s a great example of how high-quality digital print is adding freshness and innovation to mainstream book publishing.
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New data suggest that the reading public is ditching e-books and returning to the old fashioned printed word. Lost My Name is a gorgeous, personalized book for children that tells the story of a child who goes on an adventure to find their name. When you first set out to create the book, what was the goal? We didn’t invent print on demand and personalized books, but we set out to see what we could create. We saw this as a huge opportunity, a blank canvas, and we thought how we could make it better. It took over a year, and the hardship was to find a printing partner to produce our books at a reasonable price, so we could sell them and finance the project. The second challenge was how to make the product famous. What differentiated us was our unique product, with a different narrative for each book, and the rustic, very tactile paper that we use. We were also able to do quite a lot through word of mouth, and PR before Christmas. We were looking for a company that did both litho and digital print. Our book was made to landscape ratio so we needed someone to be able to print our books in landscape on a large format press, like the HP Indigo This was about two and a half years ago, and the 10000 was only beginning to be available, so we were looking for litho printing for the covers and digital for the inner pages. But we were also looking for a partner that would believe in us, that would not look for quantities at the outset but would say yes to the opportunity with the hope that it would bear fruit. Finally, we partnered with Charlesworth Press; and they have supported our business from the beginning. Since then, we have expanded the partnership to additional PSPs worldwide, including those who now have the Indigo It’s only with HP Indigo that we can get the tactile feel, the non-oily feel of the page on both sides, which gives an artisan rustic feel to our book. This distributed printing model is a really smart move as it enables the company to offer its book at the same price worldwide, with no extra shipping costs. It’s a great example of how high-quality digital print is adding freshness and innovation to mainstream book publishing.
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