Brand
Marketing in Durban

The Brand inc Creative Group is a full-service marketing and communications agency, specialising in world-class design and advertising, with a particular emphasis on sports-related brands.

We mine key strategic insights that form the foundation of an authentic brand positioning and the basis of a sound brand architecture. Our award-winning strategic solutions around content creation, digital innovation and social media management engage communities across multiple platforms and are all geared towards trackable lead generation and ROI. The days of above and below-the-line are long gone. Now it’s all about user experiences and customer journeys. Our campaigns maximise all components in the communications mix, using intuitive creative and design to ignite brand stories. As much as the communications environment is shifting, classic design principles remain unchanged. Our innovative strategic media mapping, planning and buying within an ever evolving media and communications landscape effectively connects people to product. We bridge the gap between digital and traditional to amplify brands within a sponsorship space. Our teams in Cape Town, Joburg and Durban are ready to amplify your next project. We develop strategies and integrated communications that build brands, grow audiences and maximise ROI across relevant media channels. Our innovative strategic media mapping, planning and buying effectively connects people to product. And the most powerful position for any brand is to be invited to join that ride. At Brand Inc we facilitate this connection between brand and buyer. They have been responsible for multiple communications, marketing and branding materials. They have delivered multiple stadium branding requirements within a deadline that seemed to be almost impossible. They deliver the goods and back that up with excellent management of projects to make sure that we are always 100% happy. As the Currie Cup competes against an array of rugby tournaments for fan attention, a novel new campaign highlights the lighter side of rugby and has been driving renewed interest in the players and the tournament. Sponsorship win-win: Nashua’s Rugby Skills Project brings innovation to schools and SA rugby. Sponsorship works well when the big creative idea connects with the audience emotionally and it develops relationships with customers. Brand inc Creative Group has bolstered its service offerings in a restructure and operational merger with digital development agency, Fontera Digital Works. The agency has partnered up with one of the most reputable law firms in South Africa, Abrahams and Gross, and is currently rolling out an online PR strategy for the firm. Unpredictable SA sports sponsorship market full of opportunities. New era in rugby sports sponsorship: Nashua partners with iconic Currie Cup. In 1990, Nashua was the very first company to boldly brand a local rugby jersey, sponsoring what was then the Northern Transvaal rugby team.